Imitation might be the sincerest form of flattery. But it’s also the sincerest form of trickery. More and more brands have been imitating Helllmann’s iconic blue-and-yellow jar design to peddle their faux mayo. 

The Great Condiment Con had to be stopped. But we didn’t see it as a problem. We saw it as an opportunity. So we created The Imitation Jar: a jar made entirely from our competitors’ designs. 

Celebrating Hellmann’s iconic status without ever showing Hellmann’s.